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Hacking Growth_ How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown ePUB eBOOK-ZAK

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Hacking Growth_ How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
and Morgan Brown ePUB eBOOK-ZAK

The definitive playbook by the pioneers of Growth Hacking, one of the hottest
business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time
when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only
by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was
My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath
that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the
powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply
by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully
implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and
its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft
as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of
GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean
Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo
testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come
back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to
increase their customer base and market share, this book walks readers through the process of creating and executing
their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manager
looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable,
cost-effective, and data-driven results.

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